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Report finds businesses must be more transparent with employees
A report by the Confederation of British Industry (CBI) has found that UK businesses need to treat their employees well in order to improve their reputation. Whilst business leaders must engage with their staff to avoid being viewed as ‘far removed’ from ‘ordinary’ people.
The report entitled ‘Everyone’s Business’ sets out to track the reputation of UK business amongst both consumers and businesses themselves.
A massive 77% of British people think ‘Heads of Business’ are very far removed from the world of ‘ordinary’ people.
49% felt business leaders should ‘engage more directly with employees’ to become less remote.
However public opinion was more positive regarding the reputation of UK business as a whole, with 58% describing it as ‘Good’ or ‘Very Good’ compared to only 42% of businesses themselves.
When asked what they think would improve the reputation of UK businesses, ‘treating their employees well’ was identified by 60% of the participants.
Paul Drechsler, CBI President says “Businesses need to improve the way that they interact with employees and customers, to show that they are more than faceless machines motivated by profit”.
64% of those surveyed described their relationship with their employer as ‘good’. However regional breakdown sees that figure reduce across the Midlands to 60% and 51% in the West and East respectively.
The CBI has set a target to see the number of people who say they have a good relationship with their employer rise from 64% to 80% by 2022.